Business success 
Through AI & analytics

We combine expertise in AI, DATA and BUSINESS to build and implement intelligent solutions
enabling 100% smart, profitable companies.


Personalized services and smart data

Client: Large retail (FMCG) company (15bn + SEK turnover)

We lead the project aiming to increase customer satisfaction through new personalized services and achieve the 'customer 360-' and 'omni' ambition. We conceptualized and tested consumer services, built analytics models to support them and we adviced on architecture and organisational structure/competencies needed to enable success.

Voice of customer AI (NLP) analytics

Client: Leading media (online streaming) company

The client wanted to understand what customers write about their services (in surveys, social media & support) as well as what drives (dis-)satisfaction. We analysed data acquisition processes, assessed data quality and built an AI model (using NLP applications) to automatically process customer text data (10 000+ texts), enabling customer driven business development.

POC for predictive churn (ML)

Company: Leading retailer (optician)

The client needed to increase customer loyalty and prevent customers from churning. After analysing business needs and processes, we extracted, cleansed and processed data and built a machine learning model aiming to predict customers likely to churn and what drives customers to leave. Challenges included data quality and fragmentation of customer data.

Analyze customer web behavior

Client: Medium sized Insurance company

The client wanted to better understand the web behavior of their customers to enable more efficient customer communication and web development. We started by holding workshops to identify business objectives and KPIs, then we analyzed and presented the insights created through the available data.

Data driven customer loyalty program

Client: Large retail (FMCG) company (5bn+ sek turnover)

The client understood their new loyalty program needed to be based on actual customer behavior, so they asked us to help them analyze transactions to define loyal customers, campaign effect and customer journey phases, among other things.

Analytics and data platform roadmap

Client: Medium sized collection foundation

The client asked us to help them set their analytics and data platform strategy to enable increased conversion, loyalty and engagement. We assessed how to best use analytics based on the client's conditions (business goals, IT-environment and ability to act), and put together a granular action plan, including tools and competencies, enabling a smarter future.

100% smart competencies


Business driven ✔  
Quick value ✔  
Made simple 

"Business value from day one!"


Expertise areas

Customer Intelligence

Optimize customer interactions and increase sales, utilizing true customer insights.

- Churn prediction
- Feedback analytics
- Purchase behavior prediction
- Price optimization


Smart supply chain

Lower cost and streamline operations through optimizing routes and production quality.

- Predicting bad quality
- Logistics optimization
- Predictive 

100% smart strategy

Identify AI use cases, set up your AI lab and strategize towards 100% smartness.

- Applai Labs
- Applai Roadmap

Delivery methods


We build & implement new models or tools for advanced analytics and Artificial Intelligence


Get access to data and advanced analytics expertise to support ongoing analytics initiatives

Insight on-demand

- Ad hoc analysis 
- Reoccuring insights
- AI & analytics review

Quick Value Approach

To maximize value and minimize risk, Applai uses an agile approach to implement Artificial Intelligence. Step by step we help companies towards 100% smartness, through targeting the best use cases based on business objectives & conditions, focusing on quick value.

Team experience from AI & Analytics projects

Applai is a part of Accigo

a leading Nordic consultancy firm consisting of
150 of Sweden's sharpest consultants