In order to fulfill their customer promise, organizations needs to understand the hidden patterns, the footprints and the behaviors of their customers. And act accordingly.
Applai enable 100% smartness
We help companies understand and foresee customer behaviour using smart customer data managementand intelligent tech
– in a simple and business driven way ✔
100% smartness: “A frictionless machinery that makes perfect decisions based on data and act in real time to optimize efficiency, customer satisfaction and sales”
From data to implemented AI system in 6 months (Strategy, BI platform, AI-system)
The client asked us to help them set their analytics and data platform strategy to enable increased conversion, loyalty and engagement. We also got trusted to implement the strategy though building the data platform, visualizing important KPIs and creating a fully automated AI system to predict individual behavior.
Step 1 - Analytics strategy
Assess how to best use analytics based on the client's conditions (business goals, IT-environment and ability to act), and put together a granular action plan, including tools and competencies, enabling a smarter future.
Step 2 - BI development
Build data platform and visualization according to insight requirements and business logic. To enable this we created an information model, set up a data warehouse and started building logic around the imported data, in parallel to visualizing business peformance and KPIs.
Step 3 - AI development
Develop a simple-to-use AI system that can predict Lifetime Value, Churn and Next Best Offer. This way our client get continuous insights to enable them to be more relevant in their communication towards each individual (increasing sales) and enable them to decrease churn, on the most valuable individuals.
To maximize value and minimize risk, Applai uses an agile approach to implement Artificial Intelligence. Step by step we help companies towards 100% smartness, through targeting the best use cases based on business objectives & conditions, focusing on quick value.